Posted on Monday 31 July 2006
On the heels of David Welsh’s sharp rules for website design, Lost Remote explains why they turn to YouTube for media clips:
I’ve had a few inquiries why Lost Remote is embedding YouTube clips of copyrighted material rather than linking to the video on the originating media site. It’s a legitimate question, but I’m staging a protest. As a blogger, YouTube’s functionality allows me quickly find and embed the player on the site with a simple copy-paste. When I went to ComedyCentral.com, I tried searching for the clip, but no luck. Once I found it, I tried to find the URL to link directly to it. Nothing. And of course, there’s no functionality to embed their player on the site. So YouTube it is.
Overall, there are a few basic rules that I see frequently broken with online video… mistakes that leave me shaking my head when the point of the video seems to generate early word-of-mouth:
- Find a format that works for the most people. If that’s not possible with one format, offer multiple formats.
- If corporate relationships require you to offer video only in a format that won’t work for everybody, be sure to offer some kind of input, so that they don’t spend time waiting for video that will never come. If it’s not coming, let them know right away.
- I get why designers like pop-up windows with no address bar, but when I can’t find a URL to pass around via e-mail and blog posts, I ask myself how badly I want to tell friends about the video, killing any WOM benefit.
- Along those lines, would it hurt to create a simple link that filters video by show instead of going through all that navigation?
- If you’re seeking WOM, few first adapters use Internet Explorer nowadays. Don’t link to a plug-in that allows Firefox to work with ActiveX. If I wanted my Firefox to handle ActiveX, I’d still be using IE.
The oddest error I’ve encountered on a video site was the one time I checked out Comedy Central’s Motherload. I had the most current version Firefox at the time (a 1.4 version, I believe) and the site told me that I had to upgrade to Firefox 1.0.4 to view any video.









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